Agriculture Extension Services, Krishi Vigyan Kendras and Kisan Call Centres disseminate farm related information and knowledge amongst the farmers. Information is focussed on prosperity of the farmers and food security of the nation. Adoption of appropriate technologies by farmers is a continuous process involving creation of interest, generation of awareness, dissemination of detailed information, trial by farmers and finally wide-spread use, leading to increase in productivity/ income.
The Centrally Sponsored Scheme “Support to State Extension Programme for Extension Reforms”, popularly known as ATMA Scheme, is under implementation in 603 districts of 28 states and 3 UTs of the country. Under the Scheme, grant-in-aid is released to the State Designated Agency of respective States with an objective to support State Government’s efforts of revitalization of the extension system and making available the latest agricultural technologies in different agro-climatic conditions through various extension activities.
The Krishi Vigyan Kendras established by Indian Council of Agricultural Research aim at assessment, refinement and demonstration of technologies / products. The activities include on-farm testing to identify the location specificity of agricultural technologies under various farming system, frontline demonstrations to establish the production potentials of improved agricultural technologies on the farmers’ fields and training of farmers and extension personnel to update their knowledge and skills.
The Kisan Call Centre (KCC) initiative aims at providing information to the farming community through toll-free telephone lines (telephone No. 18001801551). Under this scheme, Call Center facilities have been extended to the farmers in the entire country through 25 call centers located in different States so that farmers can get the required information in their own languages.
This information was given by Shri Harish Rawat, Minister of State for Agriculture and Food Processing Industries